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Menu Masters Introduces Tabletop iPad® Digital Menu System at Dos Equis Explorers’ Lounge
Menu Masters has introduced eTouchMenu interactive iPad® menus in two restaurants at Hartsfield Jackson Atlanta International Airport, including the Dos Equis Explorers’ Lounge.
Over 70 iPad® menus, expertly designed by Menu Masters, allow travelers to browse the attractive food and beverage selections, easily place orders and pay checks. The wait staff is supported by a wireless paging system, alerting them of ordering activity and requests for service.
“Menu Masters regularly brings new ideas to us that support and expand our ability to better serve our customers, and help grow our business,” said Anthony Joseph, president of Concessions International, which operates the two restaurants. “The touch screen menus are perfect for our two newest concepts, allowing our guests to easily enter orders, and conveniently pay their checks. On a busy concourse like Concourse B, this technology helps to increase sales and provide our guests with a fantastic experience,” Joseph continued. “The menus are intuitive, easy to use and enable us to colorfully display our menu offerings. Menu Masters made it easy for us to develop and launch this new technology, and we’re looking forward to introducing this new menu platform in more of our locations nationwide.”
iPad® menus are intuitive and convenient for guests
iPad® digital menus offer benefits for both customers and businesses. Customers can browse bright, interactive menus that feature both descriptions and photos. The system offered by Menu Masters and eTouchmenu allows guests to order directly from the tablet reducing wait times. The system offers appetizer and drink menu items when seated, and prompts the diner with tantalizing images of dessert items while dining. Using the system, customers can learn more about the restaurant, amenities, special offers, or be entertained with games, news or internet access. At the Hartsfield Jackson Atlanta International Airport, guests of both the Samuel Adams and Dos Equis Explorer’s Lounge can check weather and flight status while awaiting their orders.
Restaurants, bars, hotels reap the benefits of higher ticket sales and customizable designs
For restaurant, nightclub and hotel business owners and managers, the major benefits of incorporating a touch screen menu system is that it increases revenue and streamlines operations. The technology developed by eTouchMenu, combined with the expert menu design and engineering provided by
Menu Masters, enables businesses to incorporate menu and beverage selection, credit card swipe, data collection of customer preferences, and integrate cross- store metrics. The eTouchMenu software is compatible with most POS systems, and offers access to data in a secure environment.
In addition, the touch screen system provides these benefits:
- Creates an exciting and engaging dining experience for guest satisfaction and retention
- Collects guest information for strategic marketing
- Encourages ordering of appetizers, drinks and desserts for higher check totals
- Helps tables turn faster through direct ordering and payment via the system
- Provides easy, real-time updating of menu items, prices and promotions.
About Menu Masters
Menu Masters, Pewaukee, WI, has been a leading provider of restaurant and hospitality marketing solutions and products for more than 25 years. Menu Masters helps clients create a market presence that builds brand identity, drives revenue, fosters customer loyalty and increases market share.
Menu Masters’ clients include independently owned restaurants, multiple locations and franchise restaurant groups, cruise ships, and five-star hotel properties across the United States and internationally. www.menumasters.net